Deep Generosity®

Whether a newbie or sage in the non-profit world of philanthropy and fundraising, Deep Philanthropy shares practical knowledge and proven practices to focus on the most important person: your donor.  Deep Philanthropy not only gives you the “who, what, why and the how” to better connect and cultivate with your benefactors, but also a practical “toolkit” at the end of each chapter for you to assess and improve your program.

The authors have created a new philanthropy model, one that paints the picture of utilizing the age-old concept of storytelling that includes emotions, images and experiences to lessen the donor loyalty gap that has grown over the past years.  Deep Philanthropy will bring out the best in you and your non-profit as you navigate the choppy waters of fundraising.

Michael Straley, Executive Director
FCMC Foundation, McConnellsburg, PA

“Powerful “…….Deep Philanthropy instantly inspires us all.   Great tool to assist leaders in the Non-Profit Board Rooms across America.

Dan Groneck, Retired Bank Executive and Volunteer/Nonprofit Board Leader,  Greater Cincinnati Region

Deep Philanthropy has provided the principals, the compass to navigate and transform somewhat sleepy healthcare foundations into vibrant and engaged not-for-profit healthcare foundations.

Relying on the power of storytelling infused with emotion, two donors made half million dollar gifts, annual giving increased over 57 percent, coworker giving ranged from 45 to 65 percent, Foundations and System board giving evolved to 99 percent and special event revenue doubled.

Embrace and implement these tenets!  Revel in the amazing feeling of helping others while supporting the mission and overachieving goals.

Vernice B. Rackett, Executive Director
St. Joseph¹s/Candler Foundations
Savannah, Georgia

Are you searching for ways to better engage your donors? Have you considered the use of stories for fundraising, but you don’t know where to start?

Deep Philanthropy provides thoughtful and detailed analysis and examples to help nonprofits and their fundraising staff or volunteers engage donors in a long-term, deep relationship. Each chapter concludes with a “Toolkit” section to help readers plan their next steps to implement the advice provided.

As a former Director of Development for a nonprofit that attempted to utilize stories more frequently and effectively, I can honestly say that this book would have helped me and my organization engage donors in more effective conversations and write more compelling stories. In particular, I appreciated the sections of the book that outlined questions to help fundraisers glean stories from donors and from the organization.

I highly recommend this book to staff and volunteers responsible for raising funds and retaining donors.

Rachel Alden, Product Manager,
Altoona, Pennsylvania